Marketing Online 101

Wed, 04 Feb 2009 23:09:13 +0000

There are many ways you can drive traffic to your website. Rather than just give you a long, overwhelming list of things you should consider. I am going to begin by identifying some of the basic, most effective ways to online market. To start there is search engine optimization. To those unfamiliar with the term, what this means is ways to get your website picked up by major search engines with increased ranking. Search engines are a very valuable tool that successfully drive traffic to your website. You can increase your ranking on search engines in a number of ways. One ways is through pay per click, PPC. This method is as it sounds; your company pays for certain keywords and every time someone clicks on your site you are charged. Another way to drive traffic to your website is organic search engine optimization. In organic search engine optimization you do things like change the content on your website with keywords, change your website code, add tags, and so on. The two methods I mentioned target search engines through the use of keywords. To make sure you are not targeting the wrong customer, you need to identify keywords that best describe your business. Picking the wrong keywords in a sense is like trying to bat backwards, you may be trying hard but you won’t have any success.

Simon Pure » search engine optimization

Marketing Online 101